Bounce Podiatry
Bounce Podiatry is a West Australian, family owned and operated business. Founded in 2014, the practice is among the leading progressive podiatry clinics in Perth.
They engaged us in late 2019 to develop a specific marketing program which would allow them to measure and evaluate all implemented strategies, CSAT and offline activity in a holistic way.
We’ve now implemented multiple growth projects and continue to provide ongoing strategic marketing and digital consultancy helping position Bounce Podiatry as one of the market leaders in Podiatry within WA.
Here’s two examples of how we worked with Bounce to grow their business.
Project One.
Challenge
Despite having an established database, Bounce realised they were not effectively creating brand advocates. Brand advocacy is one of the most powerful ways to grow your business and gain insights from your clients.
Solution
As part of the marketing program, we developed a referral program called “Share the Care” which gives Bounce the opportunity to reward current patients when they refer a new patient.
Key considerations for the program
Compliance with Arphra while also offering value to the patient.
Seamless delivery through the digital practice solution, Cliniqapps
Alignment with Bounce Value Proposition
Impact
We successfully implemented “Share the Care” and in the last two years the referral program has delivered over $63k* in value back to the clinic.
*(Sourced from Cliniko, Y20-22)
The goal - deliver a high quality online experience for clients and visitors alike.
Surge worked with Vicki Coupe (Local Full Stack Developer and Designer) and the client to design and build a website which could support the clients brand community and patient journey.
Key features of the new website
“The Education Hub” - an ever-growing library of videos, articles and downloads. The hub is designed to offer practical advice on the most commonly asked questions relating to podiatry and the various treatment therapies.
Patient Portal - designed to provide a quick and easy way for Bounce’s patients to access valuable resources assigned by their podiatrist to help manage their injury or condition wherever they are.
Impact
The project was completed in Q1 of 2022 and the full impact of the project is being measured. More to come…
Project two.
Impact summary.
Overall impact of the marketing program over the pandemic period
37% Increase in new patients
Increase marketing referrals by 40%
13.5% increase in clinic revenue
Reduced ad spend by 14% to invest in owned channels
Testimonial.
“I have worked with Matthew at Surge Marketing for 3 years. He has a considerate, pragmatic and systemised approach. Matthew has specialist knowledge in small-medium sized businesses. This has greatly assisted with our operational requirements, as often in business you go through phases of challenge and success and we have experienced it all! We have a clear rhythm of yearly planning with very specific operational, revenue and marketing goals, this is supported with monthly meetings to ensure everything remains on track. Matthew has introduced systems and KPI's to ensure everything is measured and we get the best ROI. He identifies the 'leaky buckets' and strategies to mitigate this. His global approach is not limited to marketing, he truly understands the nuts and bolts of business. He has assisted our business grow by up to $200K in revenue. He has challenged us to think outside the box and to see what is truly possible for our brand. Thank you Matthew, it has been an absolute pleasure”
Dr Renee Silvester
Director & Lead Podiatrist